Session Keyphrase: 201
Speaker: Jack Simmons.
Overview:
While price isn’t the only factor car buyers consider, it does play an important role in the decision-making process. Shoppers tend to eliminate options at the high and low end of the spectrum, focusing on listings that are competitively price and deliver the most bang for the buck. This workshop examines how your pricing strategy drives the visibility of your inventory and can help you win more than your fair share of the deals in your community.
Panelists: Dale Pollak, vAuto; Pat Ryan Jr., FirstLook; Mike Waterman, DealerTrack AAX; Jim Flint, John Eagle Family of Dealerships, Corporate Director of Interactive Sales and Marketing; Kevin Frye, e-Commerce Director, Jeff Wyler Automotive Family
Jack Simmons is a dealer training manager at Cars.com. Prior to joining Cars.com, Simmons served as the vice president of automotive solutions for WorldNow, where he was the primary architect behind the company’s automotive vertical. Simmons also has served as a national dealer trainer for AutoTrader.com, where he managed and developed training programs for dealers, manufacturers and state automotive associations.
